Oceanites
Designed and improved the digital experience for Oceanites, a nonprofit organization focused on Antarctic research and penguin conservation, with the goal of making scientific information more accessible, engaging, and user-friendly for researchers, donors, volunteers, and the general public. The project focused on improving information architecture, navigation, accessibility, and content discoverability while supporting the organization’s mission through clearer storytelling, responsive design, and a more intuitive user journey across multiple touchpoints.
Kind Connect
Many people want to give back to their community or build new skills, but they often struggle to find a trusted and convenient way to get started. There is a lack of reliable platforms that connect individuals to meaningful local opportunities that align with their interests and availability. The Kind Connect app solves this problem by making it easy to discover and sign up for nearby volunteer opportunities that match your passions and fit your schedule, all in just a few simple steps.
Anime Tees
It is a shopping website offering affordable T-shirts designed for anime enthusiasts. The website primarily caters to a younger audience, particularly those aged 10 to 25, including school and college students, making the shopping experience fun and trendy.
Mettl Glossary
The website aims to be an invaluable resource for HR professionals, educators, and individuals seeking clarity in the dynamic fields of online proctoring.
Form Flex
In designing the Form Flex Fitness Center website, my focus was on creating a visually appealing and user-friendly platform that effectively communicates the diverse offerings and vibrant atmosphere of the fitness center.
Mettl Resources
The website aims to be an invaluable resource for HR professionals, educators, and individuals seeking clarity in the dynamic fields of online proctoring.
Body and Beyond
is a useful application mainly because it is related to wellbeing, users have the possibility to get a general assessment of their health, based on simple information such as height and weight. Moreover, the application will make customized suggestions based on each user profile, determining the necessary measures to maintain good health.
Employability Training Centre
ETC is an employability training platform offering career-focused courses and certifications for newcomers and job seekers in Canada. The website experience was structured to make complex program information easier to navigate and understand, helping users quickly discover relevant courses and take action toward enrollment. The focus was on improving information hierarchy, simplifying navigation, and creating a clear, accessible user journey for diverse audiences including immigrants, students, and career changers.
Loyal Canadian
This movement encourages people to live, buy, and travel locally while sharing stories of proud Canadians. I designed the logo and website, created a friendly and trustworthy brand, and built a responsive, accessible WordPress site. I also followed SEO best practices to help more people find it online. After launch, the site saw strong growth in traffic and engagement through search engines and social media.
Skills
Testimonials
Loughlin Nestor
Client
Jasmine has a unique ability to bring UX and UI to life. I was delighted to have witnessed the skill and creativity. Highly recommend Jasmine, her customer centric approach and ability to first conceptually, then implement best in class design process is second to none.
Phalak Betab
Director of Marketing and Communications
Jasmine has been a great addition to our MARCOM team here at PICS Society. She is a go getter and a fast learner. Moreover, she has diverse skillsets which makes her stand out in the field of design, website management and digital skills. Supervising her is just a walk in the park.
Aman Sharma
Senior Manager
I have worked with Jasmine for over one year. In addition to superior UI design and technology skills, Jasmine brings a level of professionalism that is hard to match. Over the year and through a wide range of projects, Jasmine has met every challenge face on to create sharp, user friendly designs and to manage and complete small and large published products.
About
Hey there!
My name is Jasmine.
a UX/UI and Experience Designer with experience across non-profit, edtech, e-commerce, and fintech projects. I enjoy turning complex problems into simple, accessible, and user-friendly digital experiences.
Over the years, I’ve worked across web design, UX design, web development, and SEO, which helps me approach design from both a creative and systems-thinking perspective. I focus on understanding user needs, improving information flow, and designing intuitive interfaces that work across different devices and audiences.
I have experience in UX research, prototyping, typography, and accessibility-focused design, and I enjoy collaborating with teams to solve real user problems and improve end-to-end experiences.